New logotype


When ELE was to update its logo, it was natural to find a logo that was related to Ewald Larsson, founder of the company and the family's forest holdings.

In the iron gates outside Carlslund was Ewald Larsson's monogram, this became the idea for a sketch which was then developed by Ohappa into a modern symbol. The reworked symbol is based on the monogram, it connects to the forest that has always been the core of our business and the circle that shapes nature´s circular cycle.